In what ways do your ots use, develop or challenge other forms of conventional or real media products?

We took inspiration from four different films for our OTS which helped us conform and challenge what people would stereotypically expect from a zombie/apocalyptic horror. We looked at 28 days later, world war Z, The walking dead and Resident evil. 
In 28 days later we conformed to the stereotype found in zombie films that there are numerous abandoned vehicles littering the area. we were able to film in an empty paintball arena that had  a lot of ruined and abandoned urban props that we were able to use effectively to gain the desired effect.
28 Days Later helped us conform to the stereotype that a zombie apocalypse is usually set within a run down and ruined environment in either an urban or a forested location. Our use of the smoke effect also helped us conform to the use of mis en scene with the fact that the smoke gives abandoned connotations. if we were to film our shots in completely clean city streets with people around then it simply wouldn't be believable. This is why we filmed in area's that were isolated and were filled to the brim with wrecked cars and other rusted away buildings/junk.
World War Z helped us to contrast to the stereotype that zombies are heavily crowded in urban areas. we did this by making a large amount of our OTS based in a forest. In the forest scenes there were hordes of zombies surrounding the abandoned area.
This helped us create the concept that the infection had spread to all areas of the globe. The idea was that it would induce more fear into the audience as they wouldn't feel like they were in a safe location. If we were to create scenes in places where people feel most safest such as at their own homes then the audience are more likely to feel unease. The audience naturally start to think, 'if the apocalypse was real like this film then I am not in a safe place right now'.
The Walking dead inspired our rural area scenes where we conformed to the fact that zombies are everywhere. However our film utilised certain weather conditions and special effects to make our forest look unique and a bit more creepy and ominous.
The walking dead is a popular TV franchise that a lot of people are interested in at the moment. We feel that there would be a gap in the market therefore we would like to cash in on making a feature film based on the same Zombie genre. The walking dead also includes features that we wanted to use such as using the forest in the area. The forest location not only made no where seem safe but it seems to be a location that isolates one person and makes them appear much more vulnerable when compared to an urban environment. We were able to capture this idea by filming in both urban and rural environments. This, much like The Walking Dead, helped the audience vision the sheer scale of the infection across the whole world
Resident evil is a very well known horror movie that we wanted to use as inspiration. it also has a very unique font that we liked. therefore we decided to look into further detail on how this film made use of their text.
Resident evil helped us with out OTS in terms of discovering multiple forms of font design that were available. We decided to use a similar font because we thought it looked sharp and dangerous looking. If the font looks similar in connotations to the film then it can help portray the apocalyptic message that we were going for.