how did you attract/address your audience?

We attracted our audience by including things that the specific age range would like. For example we had a teenage audience so we decided to use trends that teens like within horror films. If we use trends then people would make the film more viral through the teens sharing it with friends through verbal language and the use of social media. We also included transitions that were similar to those that were used in other popular zombie films. we created a modern title style that strongly appeals to the more current generation of teens, our use of a religious catastrophic event is able to appeal to an audience that is reluctant to believe in any religious events and such therefore allowing us to stand and from other horrors and therefore allows us to attract a wider/larger audience basis.